Absract “NGN”
Intense competition is expected in the information networking arena over the next 5-10 years. As the competition increases, it will be essential for companies to position themselves appropriately to take advantage of their core competencies and to prepare for the emerging telecommunications environment. In this competitive environment, mergers, alliances, and the onslaught of new entrants into the market have service providers struggling to find innovative ways to retain and/or attract the most lucrative subscribers. Today’s service providers are striving to differentiate themselves within this expanding competitive landscape by searching for ways to brand and bundle new services, achieve operational cost reductions, and strategically position themselves in
relation to their competition. As Figure 1 illustrates, the top 15% of today’s residential
subscribers in the US are said to account for about 95% of carrier profits! Thus, many service providers are looking to Next Generation Network (NGN) services as a means to attract and/or retain the most lucrative customers.
The primary goal will be to enable users to get the information content they want, in any
media/format, over any facilities, anytime, anywhere, and in any volume.
However, we believe the most important issues to be addressed relate to NGN
services and how they can be realized in an NGN environment. Common industry understanding
of a Next Generation Service Architecture will help crystallize the requirements for each of the
other NGN technology issues, as well as identify areas where industry cooperation is needed.
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